Worth noting is that the 25 percent podcast-interaction figure doesn’t necessarily represent start-to-finish listens – it’s unclear how many users actually played the programs in their entirety – and new episodes of The Joe Rogan Experience became available exclusively through Spotify in December.
(Because Rest of World’s premium-user share experienced a one percent boost and none of the other totals decreased, however, Q4’s pie chart totals 101 percent.) And on the podcasting front – a point of particular interest for investors, given that Spotify invested many millions on non-music audio entertainment in 2020 – 25 percent of MAUs “engaged with podcast content” during the fourth quarter (up from 22 percent in Q3).Ģ.2 million podcasts are available on the platform (against 1.9 million in Q3), but the relatively slow podcast-listenership growth may have contributed to Spotify stock’s post-earnings report dip. Save for Rest of World’s 11 percent, up from 10 percent in Q3 2020, the figures are the same as in the previous quarter. Subscriber-wise, however, 40 percent of paid users are based out of Europe, to 29 percent for North America, 21 percent for Latin America, and 11 percent for Rest of World.
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